// Ideas

Eric talks about “site-specific” branding in Las Vegas for SEGD.

Volume partner Eric Heiman took up the mantle of a messier, more human-centered approach to branding in his keynote presentation delivered to the 200+ attendees at this year’s SEGD Branded Environments conference in Las Vegas. Not a ruthless spring cold nor copious amounts of Dayquil could dull Eric’s enthusiastic support for a less consistent, more coherent vision of branding in the 21st century. His talk set the pace for a stellar lineup of speakers including Jennifer Bressler of Hunt Design, Brian Collins of COLLINS, and Cameron Smith of Infinite Scale. Watch it in its entirety below and (if you’re a SEGD member) all the talks here.