A new look for gold standard software developers.

Pivotal Labs are the cutting-edge practitioners of software development, but their brand and website were no longer reflecting their elite status. While the logo was off-limits (long story), everything else was fair game for Volume’s rethinking and retooling.

Through a series of workshops we isolated key attributes of what makes Pivotal Labs unique and special—collaborative, methodical, disciplined, inquisitive—and amplified them in a website redesign with a user friendly CMS and a voice that gets straight to the point. Just like Pivotal.

Pivotal's pair programming methodology inspired the home page design.
On the About page, a long parallax scroll of animated frames engagingly synthesizes Pivotal's ethos and process.
Every employee is included on the Team page, evoking Pivotal’s egalitarian spirit.
 

The website Volume designed and built for us is clean and user-friendly, and has allowed us to better position and market our product to the people who need it most. We appreciate the way they collaborated closely with our team and adapted to the way we work seamlessly. It’s allowed us to take what they created and scale it as we have changed and grown over time.

Ronan Dunlop, Director of Marketing, Pivotal Labs