How to capture the in-person experience of an art exhibition in a catalog? When designing these tomes, we always seek to embody the show’s major themes in every design aspect, from the physical qualities on down to the captions.
The Art of Participation: 1950 to Now exhibition presents an overview of participation-based art since the 1950s, reflecting on how artists create situations in which the public takes a collaborative role in the art-making process. The exhibit catalog’s design demands similar participation on the audience’s part by providing a space on the cover for a second, later book that will be a record of how visitor contributions change the form and content of the exhibition over its run at SFMOMA.
