Flip the Clinic is an open experiment to transform the patient-clinician experience where patients and health practitioners improve medical care together. An initiative seeded by Thomas Goetz and the Robert Wood Johnson Foundation, its goal is for anyone connected to health care (practitioners, patients, caregivers, creatives) to develop “flips”—simple ideas to improve the doctor-patient interaction in some way.
FTC encourages people to pilot and test radical ideas that spur new thinking in health care. Volume (along with Reos Partners) worked with FTC’s creators from its very initial inception to build an extensive, people-centered program that enables participants to pilot, share and refine their innovative ideas for transforming their local clinics and communities. Over 80 flips have been developed since the initiative began, with hundreds of people participating in the seven regional labs and three-day national summit.