Mohawk’s Solutions line is primarily pitched at in-house design teams, corporate materials, and projects on a budget. The promotion is a teaching guide to inspire designers to think expansively about how mundane source material can sing if viewed with a fresh perspective.
We randomly selected ten images and intuitively compiled them into a sequence that would repeat three times. Next, we gave the sequence to three writers who each wrote their own narrative to accompany it. We designed each story while still maintaining the same image layout throughout all three sequences. It’s a Groundhog Day scenario—always beginning in the same place yet arriving at three different outcomes, illustrating the various ways one can approach the same creative problem.