Bloomberg’s 120 Park location was in need of an upgrade that better communicated its brand essence and gave the existing 15+ floors of office space an identity of its own.
We built on the “site-specific branding” philosophy we established with our previous work on Bloomberg’s San Francisco Tech Hub and Washington D.C. News Bureau offices by taking our initial design cues from 120 Park’s immediate surroundings. The office is just a few blocks away from two majestic New York landmarks, Grand Central Station and the Bryant Library. Symbolically, they are both gateways—one to transportation and connection, the other to knowledge and learning. Bloomberg—with its focus on software, data, and media—is a gateway where these separate attributes converge.